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Course details listed below.

2019-2020


Motorsports Marketing MSM-210

Last updated on June 28, 2019, 9:22 a.m.

This course introduces principles and problems of marketing goods and services especially related to the motorsports industry. Topics include promotion, placement, and pricing strategies for motorsports products and services; importance/significance of media on product image; and the human relations element in marketing. Upon completion, students should be able to develop a marketing and media plan for a motorsports product or service.


Course Hours

Class Lab Clinical Work SHC
3.00 0.00 0.00 0.00 3.00