Course details listed below.
Motorsports Marketing MSM-210
Last updated on June 28, 2019, 9:22 a.m.
This course introduces principles and problems of marketing goods and services especially related to the motorsports industry. Topics include promotion, placement, and pricing strategies for motorsports products and services; importance/significance of media on product image; and the human relations element in marketing. Upon completion, students should be able to develop a marketing and media plan for a motorsports product or service.