Courses
Course details listed below.
2019-2020
Advertising and Sales Promotion MKT-220
Last updated on June 28, 2019, 9:22 a.m.
This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.
Course Hours
| Class | Lab | Clinical | Work | SHC |
|---|---|---|---|---|
| 3.00 | 0.00 | 0.00 | 0.00 | 3.00 |